An introduction to our Marketing Director


2nd July 2020

Company News

Alex Pitt joined us in April this year. We did a quick Q&A session with our newest Leadership Team member so you can get to know a little bit more about him, why he decided to join GAMA, and what it’s been like so far!

What made you want to join GAMA?

GAMA is a leader in infection prevention and has an amazing opportunity to grow strongly through category expansion, channel expansion and internationally – I found it super exciting when I thought of the role I could play in guiding and supporting the achievement of that opportunity in a clinical category that has never been more relevant.  

How’s it been so far?

Fast and super intense, but I’ve grown to feel that I’m part of the team really quickly!

You joined us when the country was in lockdown. What’s that been like as a new starter?

That’s right – I onboarded in lockdown, so I needed to learn the business quickly without the benefit of meeting the team in person. I found the spirit across the business to be really positive, engaged and helpful, so really didn’t find a big downside from needing to do every meeting from my bedroom! 

What do you bring to GAMA?

I came with 25 years of healthcare marketing experience in local, regional and global roles and a wide range of business experiences supporting significant business change, turnaround and growth. 

What’s your favourite GAMA product and why?

CW200 (Clinell Wipes 200 Pack) – it’s the foundation of the business financially, remains highly relevant to customers, and has a heritage running to the inception of the business. 

What are you most excited about getting involved in?

I’m most excited to be able to support the development of strategies and process which will really help clarify the business priorities and allow teams across the business to work more powerfully to achieve our goals. 

When you’re not being the Marketing Director, what do you do with your time?

Lots of time with my family especially in lockdown; and for time to myself – running and DIY on our new house! 

When you were a kid, what did you want to be when you grew up?

A racing driver (sadly insufficient talent or funding!) 

You’re stranded on a desert island, what 3 items would you take and why?

Nice! They should make a radio show about this question! My wife and two daughters with some earplugs hidden in my pocket..!

Guy & Allen are stranded with you (we don’t know how they got there either). The rescue team is on their way and only have 2 spaces, one of which is yours. It’s been left to you to decide who you take with you. Who are you saving?

Guy! Always prioritise your boss!

Interested in working with Alex in the Marketing Team? Check out our opportunities here.



Latest News


Embracing sustainability and cost savings: The journey of Clinell Indicator Notes to paper-based solutions

At GAMA Healthcare, we’ve always prided ourselves on being at…


Introducing HEXI HUB: A seamless transition in our product line

We’re pleased to announce an update to our product offering…

Products, Research

Innovative solutions for tackling Carbapenemase-producing Enterobacteriaceae (CPE) at King’s College Hospitals

King’s College Hospital NHS Foundation Trust, one of London’s largest…


Gloves Off: reducing unnecessary plastic waste during environmental cleaning and disinfection

In this blog, Dr Phil Norville discusses the momentum-gaining ‘Gloves…